Marketing Rentals - Chilliwack Rental Management
From a property management company's perspective, helping landlords effectively market their rental properties involves a combination of strategic planning, leveraging technology, and understanding the target market. Here are some key things that we work on at Select Property Management:
Professional Listing Presentation:
Using quality photos and detailed descriptions we highlight the property's key features, amenities, and unique selling points. Virtual tours and video walkthroughs also provide prospective tenants with a comprehensive view of a property. (This also negates the need to disturb a current tenant before they move out, continuing a good relationship.)
Online Advertising:
We utilize Showmojo which syndicates the listing adverts to other online rental platforms such as Zillow, Apartments.com, kijiji.ca, Realtor.com, and Trovit.ca. This list is not exhaustive and some of them have a national and/or international reach. We also post to sites like Craigslist. All of this helps us to reach a wide audience of potential tenants.
Search engine optimization including relevant keywords and phrases that tenants are likely to use when searching for rental properties.
Social Media Marketing:
Social media platforms such as Facebook and Instagram are also used to promote rental listings and engage with potential tenants sharing photos, videos, and virtual tours to showcase properties and generate interest.
Targeted Marketing Campaigns:
In areas with high density, we utilize demographic data and market research target potential tenants, whether it's through online advertising or local publications.
Responsive Communication:
We offer multiple communication channels, such as phone, email, and messenger chat, to accommodate tenants' preferences and facilitate prompt responses to enquiries from prospective tenants so that accurate information can be provided about the property, rental terms, and application process.
Networking and Referrals:
We continually work on creating relationships with local real estate agents, relocation companies, and other industry professionals to generate referrals and expand the reach of marketing efforts.
Satisfied tenants are encourages to refer friends, family members, or colleagues who may be looking for rental properties in the area.
Market Analysis:
Weekly market analysis helps us to stay informed about rental trends, competitor pricing, and demand for rental properties in the area. We use this to advise rental owners on adjusting marketing strategies and rental pricing accordingly to remain competitive in the market and attract quality tenants.
As one of the prominent Chilliwack Property Management offices, we are here to help! Need further information about a topic, call Select Real Estate, Property Management Division at 604-793-2200.